广告(advertising)
用於推销产品、服务或宣传某种观点以引起公众注意,并诱导公众对广告刊登者作出某种反应的技巧和实践。17世纪伦敦的周报开始刊登广告,到18世纪,这种广告已相当繁荣。19世纪美国率先出现广告代理商,代理的是报纸广告。到20世纪初,代理商开始自己制作广告包括版样和艺术设计。多数广告是用於促销商品,但这种方式也常用於提醒人们公共安全,赞助各种慈善事业,或投票支持政党候选人等。在许多国家,广告是传播媒体最重要的收入来源。除了报纸、杂志和传播媒体之外,其他的广告方式包括邮购、户外广告牌和宣传海报、运输交通工具、网际网路,以及促销手册如纸板火柴(matchbook)和日历等。广告商在选择刊登媒介时会依广告目标受众的喜好而定。见行销(marketing)、推销(merchandising)。
English version:
advertising
Techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way. Weekly newspapers in London first carried advertisements in the 17th century; by the 18th century such advertising was flourishing. The first advertising agencies were established in the 19th century to broker for space in newspapers, and by the early 20th century agencies were producing the advertising message itself, including copy and artwork. Most advertising promotes goods for sale, but similar methods are used in public-service messages, to promote causes, charities, or political candidates. In many countries, advertising is the most important source of income for the media through which it is conducted. In addition to newspapers, magazines, and broadcast media, advertising media include direct mail (see direct-mail marketing), billboards and posters, transit advertising, the Internet, and promotional items such as matchbooks or calendars. Advertisers attempt to choose media that are favored by the advertisers' target audience. See also marketing, merchandising.
参考文章
- 现实生活中,人们常常听闻各种名目的“集中整治”行动,比如:路人乱闯红灯、车辆乱停乱放、滥贴小广告、违章私搭乱建等,至于“知识题库
- 某女士购买了一条电视广告中推介的纯金项链,可没戴多久项链上的颜色全掉了,原来是一条镀金项链。该女士要求厂家退货,遭到拒绝知识题库
- 某广告公司于金某出差时,在金某家的外墙上刷写了一条卫生巾广告,1个月后,金某回来后受到了他人耻笑,于是向法院对广告公司提知识题库
- 明星广告在产品促销、企业营销、品牌树立、消费时尚引导等方面起了不可替代的作用,但有调查表明,消费者并非像商家和广告从业者知识题库
- “忌:属蛇属猪属猴者。”这是成都一家公司招聘广告的条件之一。属蛇属猪属猴者犯了什么大忌呢?公司负责人的解释非常雷人和他们知识题库
- 某县工商局以某厂擅自使用专利申请号用于产品包装广告进行宣传、销售为由,向某厂发出扣押封存该厂胶片带成品通知书。该厂不服知识题库
- 某百货公司销售空调机,在门口广告牌上写明:“凡在本处购买空调者,给付总价款3%的回扣,介绍推销者给付总价款1%的佣金。”知识题库
- 某明星在虚假广告中向消费者推荐食品.使消费者的合法权益受到损害.他应承担的责任是:__知识题库
- 已知2010年、2011年该公司在广告费上的支出分别为347.2万元、497.2万元,则2011年采用广播形式的广告费用知识题库
- 有人说,没有广告的产品,又怎么能说是好的产品呢?一些好的广告,让消费者了解新的产品,从而增加选择的空间,何乐而不为呢?有知识题库